Thanks to the internet, marketing has evolved over the years. 93% of the search for your business starts through the internet. We can't close our eyes to the new marketing communication phenomenon called social media marketing.
It is a two-way dialogue and, as with the development of the telephone, internet, and email, social media are becoming commonplace and should be a crucial part of your online marketing strategy. Due to the enormous speed and open interaction in the dialogue, we see a shift in power from internal, so your business to external, your target audience.
Your target audience no longer relies on billboards, tv- and radio spots to find out more about your new products or services, but they want your business to earn their attention through engaging content on their social media platforms, on blogs, webinars and podcasts.
You have to ask yourself why, how, where, and when your target audience searches for a solution. What affects them and what results they expect you to offer them. When you understand and execute that concept and your target audience believes that the value you bring them is much more than the investment they are going to give you, then the price is no longer a barrier.
Many businesses like yours are not aware of this power shift or do not have enough knowledge to adapt and communicate with their target audience in a way that makes them naturally want to ascend up your value ladder of offerings and give you more money as you provide them with more value.