Case Study:
Increase brand awareness, traffic & sales
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1. Question
A Swedish home accessories and furniture brand with 50 physical stores, wanted to increase their brand awareness, website traffic and webshop sales. They already had an average website traffic of 25,000 visitors per month!
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2. Approach
For this Swedish home accessories and furniture brand we used a funnel strategy fort the campaigns using Facebook Collections and Instagram Stories. First we showed their target audience atmospheric images to get them to know the brand and we triggered them to visit the website. Next, we showed this group of visitors re-targeted ads to keep them motivated to check back in on the Swedish home accessories and furniture brand website. The products that the visitors viewed in the web shop, where displayed again on social media by using dynamic re-targeting.
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3. Results
- 135,000+ unique people reached per month;
- 1,500 website clicks;
- 123 direct sales from social media;
- € 5 average cost per lead;
- 2364 % ROI.
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135,000+
Unique people reached per month
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1,500
Website clicks
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123
Direct sales from social media
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€ 5
Average cost per lead
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2364 %
ROI
Trusted by companies of all sizes
Trusted by companies of all sizes
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