Special Attention To The Right Target Audience
A hotel in Wales asked us if we could generate direct sales from social media for them.
To generate traffic to the website of hotels, findability in the search engine and SEA campaigns are very important. When someone is in an orienting phase for booking a hotel room, they will end up on different websites via the search engine and SEA campaigns. A large amount of these visitors who visited the website of the hotel in Wales will eventually not make a booking and may forget them if they still decide to book a room. Still we triggered a large amount of these website visitors to book a room with our client by re-targeting them in a Facebook and Instagram campaign. By using the Facebook pixel we could even register the number of bookings and the value of them.
By using retargeting campaigns, we have been able to achieve good results:
Generate more traffic to the website;
Increase the number of bookings;
Increase turnover from hotel room bookings.
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