A kitchen specialist in Belgium asked us how to use social media to increase the number of quotation requests (for visitors who are interested in a dream kitchen) on their website. We used Facebook effectively to increase the number of quotation requests.

We placed photos and videos of dream kitchens on their Facebook page, for the followers and target audience (via ads) to see. This also contributed to the reliability and the personal experience that is central for this kitchen specialist. Customers liked to see their dream kitchen on Facebook. We also promoted these posts in the region where the kitchens were placed.

We have deployed a broad campaign so that their target audience could get to know the kitchen specialist. From that campaign the target audience was sent to the website, where they could view various dream kitchens. Eventually we showed an advertisement to persuade their target audience to request a quote.

With a budget of € 330 in one month, the campaigns contributed to 136 quotation requests. We have reached 25,905 unique people and 2,137 people have clicked on the website.