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Case Study:
Offline Effect Of An Online Campaign
It is already impossible to don't see social media as a marketing tool.
In fact, it is increasingly being used as a revenue model.
1. Question
A luxury car dealer in the United States found it very difficult to measure the offline effect of their campaigns because they often didn’t know through which channel the customer ended up with them.
Facebook and Instagram now have the ability to measure the offline conversions through the data of a CRM system. By matching this data, Facebook can see exactly what the results of the campaigns are.
2. Approach
The luxury car dealer has commissioned us to promote three showroom events via Facebook and Instagram. We achieved a good result because we have shown the campaigns to the right people in previously strategically structured and unique targeted audience.
3. Results
With a budget of $ 200,00 the campaigns have contributed to 8 cars sold in the showroom, 4 online quotation requests and 3 telephone sales calls. Which came down to an average of $ 15 per conversion.
Results We Get!
$ 200
Campaign Budget
8
Cars sold in the showroom
4
Online quotation requests
3
Telephone sales calls
$ 15
Average per conversion
500+
Happy Customers
318+
Funnels Imported
$1000K+
Money Our Customers Made
340%+
Growth Our Customers Made
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