A skincare company in the Netherlands asked us if we could get more sales out of their products via social media.

To guide every post, reply, like, and comment to driving towards the business goals of the skincare company, we took care of the design,  content management and -calendar. Part of the strategy was increasing brand awareness, the number of likes and followers of this skincare company by different social media campaigns. This was a great way to get the target audience to hear from the skincare company the first time. By bringing everything that has to do with the products of the skincare company to their target audience more often and in a structured way, they builded more trust with their target audience. Next, we also used conversion campaigns to stimulate the target audience to make a purchase in the skincare company webshop. If they visited the webshop but didn’t purchase, they would be retarget by the Facebook and Instagram campaign to encourage them to still make a purchase.