What's inside this guide?

Lead adverts are the best way to run lead generation campaigns on Facebook and Instagram.

They work by making sign-ups easy for people and more valuable for businesses. Lead adverts look just like regular adverts but when a person clicks on it, they'll see a form that's already filled in with information they previously shared with Facebook – such as their name, phone number or email address. People can show their interest in a product or service by submitting the form and allowing you to follow up with them.