Why do I need to build an EMAIL LIST for MARKETING? Because email is the LIFEBLOOD of your company!
Email is the lifeblood of marketing
Social media is very important, website is very important, sales funnel is very important but email is the lifeblood of a business. In order to keep your body to operate, it needs blood running through your veins on a continues bases. Same for your business. If you don't have a email list, it's like a body without blood! You're not moving, you're not active!
Email is like building an asset for your business
The more assets you have the better your business health is. But why is an email list treated as an asset? The answer lies in the engagement.
If the people in the email list have opted to be on your list, then they are your distribution channel. You can tell them about your upcoming product or services launches, what's going on in your company, pitch them about your services and do many more things
Email gives you so many tool
It's still one of the best ways to make money or if you're a non-profit company, the best way to give you the conversion you want. It's the best way to create customer loyalty
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Email marketing isn’t spam. It’s not a personal note from an old colleague either. It’s something in between. Your customers don’t give their information lightly, and (if used right) email marketing can be both a relationship-building and profit-building tool.
You should use email to build upon an existing relationship with your subscribers and leads by providing relevant, valuable information that will help them take action on their goals.
Email marketing isn’t just about you, or your company. It’s about your customer and if you keep this golden rule in mind, your subscribers will not only read your emails, but they will look forward to hearing from you every time.
Unless you have the (wo)manpower, free time, and capital to individually build a personal relationship with each one of your prospects and customers, email should be your best marketing friend
After several conversations with clients, I was amazed by how many questioned why they need this critical marketing tool. Building an email list is so important,
Of course, I hear excuses like:
Email marketing is dead
Email list building takes too long
Email marketing costs too much
Once I have the list, then what?
In addition, people believe that building followers and friends on social networks is enough. Unfortunately those connections can be viewed as rented, not owned, and can disappear as quickly as they came into being. And with the changes to many of the social media platforms, organic visibility has substantially decreased.