What's inside this guide?
* Individual sales professionals want to
connect with their buyers on LinkedIn and
other social networks, but they need some
guidance in terms of what content to share
and how to reach out to prospects;
* Sales leaders want to encourage a social
selling mindset, but they lack the training
material and resources to encourage a
social selling environment;
* Marketing needs to communicate with the
sales team and sales leadership about the
content and best practices for engaging
with buyers in a new way.
What you'll learn:
This E-Book will take an in-depth look at each of these roles and how they play a part in the move toward a social selling environment.