What does this Social Media Advertising Class offer you?:

• The Social Advertising Landscape:
• Introduction to Social Advertising;
• Using Advertising Strategies to Achieve Organizational Goals.

Setting the Stage for a Successful Social Media Ad Campaign:

• Setting the Stage for a Successful Social Media Ad Campaign;
• What a Successful Brand and Conversion Campaign Looks Like;
• Best Practices for Setting Ad Campaign Goals and Determining Parameters for Success;
• The Ad Journey - Optimizing Your Organization, Budget, Landing Pages, and Campaign Tracking.

Advanced Best Practices for Targeting Social Advertisements:

• Advanced Best Practices for Targeting Social Advertisements;
• Strategic Selection and Application of Buyer Personas;
• Advanced Targeting Strategies for Facebook, Instagram, Twitter, and LinkedIn;
• Advanced Use of Remarketing and Lookalike Audiences.

Creating and Iterating on Social Ads:

• Creating and Iterating on Social Ads;
• Optimizing Visual Assets for Engagement;
• Taking Ad Copy to the Next Level;
• Pro Tips for Mastering Facebook’s Ads Manager;
• Best Practices for Building and Testing Social Ads.

Bidding and Buying Social Ads:

• Bidding and Buying Social Ads;
• Tactical Budgeting and Optimizing Efficiency Metrics;
• A Quick Introduction to Calculating Manual Bid Amounts;
• Tactics for Optimizing Social Video for Brand Engagement;
• Advanced Strategies for Winning Facebook Bidding Auctions;
• Driving Optimal ROI through Ad Analysis and Iteration.

Tracking the Impact and ROI of your Social Ads:

• Tracking the Impact and ROI of your Social Ads;
• Measuring Engagement and Impact of Ad Campaigns;
• Using Data to Grow Future Campaign Success.

(BONUS) How Hootsuite Helps with Social Advertising:

• How Hootsuite Helps with Social Advertising (Optional Lesson);
• Introduction to Hootsuite Ads;
• Getting Started with Hootsuite Ads;
• Setting Up Campaigns in Hootsuite Ads;
• Testing Creative and Audience with Hootsuite Ads;
• Targeting an Audience with Hootsuite Ads;
• Budgeting for Campaigns in Hootsuite Ads;
• Analyzing and Reviewing Campaign Results in Hootsuite Ads;
• Automatic Post Promotion in Hootsuite Ads.

What will you learn attanding SMG Class – Social Media Advertising:

By watching video tutorials and reading pages (total of 60 combined) you will learn pro tactics and best practices to optimize social ad campaigns from start to finish.

The course is divided into 7 parts:

1. The Social Advertising Landscape
   In this lesson they're will be discussed how social advertising can be leveraged to help your organization achieve both brand awareness, as well as performance goals. Performance campaigns are focused on driving conversions, for example sign ups or purchases. Depending on the needs of a campaign, Brand and Performance strategies can be used individually or combined to work together.
    
2. Setting the Stage for a Successful Social Media Ad Campaign
   In this lesson, you’ll learn what an ideal campaign looks like, in addition to valuable best practices for setting achievable campaign goals. You’ll also learn best practices for optimizing the organization of your campaign, from naming conventions, to setting up effective landing pages, and tracking website data using Pixels.
    
3. Advanced Best Practices for Targeting Social Advertisements
   In this lesson, you’ll learn the different ways to get your campaign in front of the right people. They're will be discussed best practices for selecting and applying a buyer persona to your campaign, in addition to the unique targeting methods offered by Facebook, Instagram, Twitter, and LinkedIn. You’ll also learn how to leverage customer and audience information to increase audience targeting even further, through the use of remarking and lookalike audiences.
    
4. Creating and Iterating on Social Ads
   In this lesson, you’ll learn some industry tips and tricks for taking your visual assets and ad copy to the next level. They're will be discussed how to create and edit campaigns in bulk using Facebook’s Power Editor, an important tool that every social advertiser should get comfortable with. You’ll also learn to optimize ad campaign performance by utilizing split testing to measure creative engagement, including best practices for diverting budgets to increase performance, and strategies for iterating on top performing content.
    
5. Bidding and Buying Social Ads
   In this lesson, you’ll be learned how to keep your cost per click low, and engagement high by strategically optimizing your efficiency metrics. In addition you'll be shown how to look at calculating a manual bid, tactics for optimizing ad campaigns that feature video, and what really goes on behind the scenes in a Facebook bidding auction.
    
6. Tracking the Impact and ROI of your Social Ads
   In this lesson, you’ll be walked you through the process of measuring the engagement and impact of your ad campaigns, including tips for analyzing and gathering the data from a finished campaign, as well as utilizing benchmarking tools to help contextualize your success. Finally, you’ll be shown how you can take the data you’ve collected so far and use it to make your next campaign even more successful!
    
7. How Hootsuite Helps with Social Advertising
   In this optional lesson, you’ll be shown how Hootsuite Ads can help you easily create detailed campaigns, take your ad testing to the next level, and create dynamic reports that can be shared with stakeholders.

Please leave your question(s) with our support department (at the bottom right) and we will be glad to give you some more information.